I designed and fabricated multiple in-store displays for the Aiden brand. These displays needed to look modern with a timeless touch. With that in mind I used a light wood combined with glossy acrylic. This combination does a great job of reflecting the brand identity in a clean and approachable way. I created the first 100 or so of these displays and then we moved the production to China. Feedback from shops is that these displays do an amazing job of helping to sell the product.