I started working with the founder of Omerica Organic in 2006. I had just moved into a cool rundown loft in the old industrial arts district, and we hit it off right away. He was making wooden plugs in his loft and I was in school for industrial design. When I started there were 4 of us, and at our peak we grew to 19 employees. I oversaw the entire product and brand, learning new skills along the way. From precious metal casting, to CNC machining and 3D printing, our team launched a new product every week. 100% US manufacrted in our Denver shop, with love and care.
My Involvement
PRODUCT DESIGN & DEVELOPMENT
- Market analysis
- Concepting
- Rendering
- 3D printed and CNC machined prototypes and production models
- CAD/CAM creation
- BOM management
- Packaging
- Launch scheduling and planning
PRODUCT PHOTOGRAPHY
- All product photos for use on web and in print
- Hiring and training of additional photographers
WEB & GRAPHIC DESIGN
- eCommerca strategy and design
- Web graphics
- Sales and marketing content creation
- Hiring and training of additional designers
- Print ad design
BRAND MANAGEMENT
- Brand identity managment
- Social media managment
- Brand styling
Credits
- Ryan Lorenz: Founder, owner, and visonary
- Justin Sim: Operations manager
- Erin Sim: Social media marketing manager
- Zach Khulman: Illustration
Product Line
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